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One of Human Factory's books -- HARNESSED -- concerns the origins of speech, and how it culturally evolved to sound like physical events, something the human brain is already brilliant at processing. Culture harnessed the existing event-recognition auditory mechanisms for the new task of speech recognition.
Among the many topics covered by the book, one concerns the ecological meaning of certain sorts of sounds found in spoken language, i.e., what those sounds mean in natural situations with natural events among solid objects. The sounds of language are not mere auditory symbols, but instead are rich with associations about the natural events they sound like.
And that means for some visuals (perhaps a written letter, or an object or situation), certain sounds in language can't help but fit that visual, but other sounds don't fit it at all.
The name of your next product should have the right associations. We at the Human Factory have the principles and science that can guide you to the right name.
Among the many topics covered by the book, one concerns the ecological meaning of certain sorts of sounds found in spoken language, i.e., what those sounds mean in natural situations with natural events among solid objects. The sounds of language are not mere auditory symbols, but instead are rich with associations about the natural events they sound like.
And that means for some visuals (perhaps a written letter, or an object or situation), certain sounds in language can't help but fit that visual, but other sounds don't fit it at all.
The name of your next product should have the right associations. We at the Human Factory have the principles and science that can guide you to the right name.