give your logos
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The Human Factory discovered why letters across the hundreds of writing systems are shaped as they are. Why there are as many strokes per letter as there are, how many different kinds of strokes there tends to be in writing systems with so many letters, and why letters are shaped as they are. And we also have studies on logos and visual designs more generally.
All of this structure can be understood as writing systems having culturally evolved to be a great fit to our visual system, a visual system that is designed for natural three-dimensional scenes, not for reading at all.
See these two papers: here, and here.
For example, letters have come to have the shapes found in nature, because that's what the visual system evolved to be brilliant at processing.
By understanding the fundamental principles driving the design of logos and writing found across human cultures, we're not only able to explain why logos and writing are shaped the way they are today, but are also able to design better logos and visual designs for your business today.
All of this structure can be understood as writing systems having culturally evolved to be a great fit to our visual system, a visual system that is designed for natural three-dimensional scenes, not for reading at all.
See these two papers: here, and here.
For example, letters have come to have the shapes found in nature, because that's what the visual system evolved to be brilliant at processing.
By understanding the fundamental principles driving the design of logos and writing found across human cultures, we're not only able to explain why logos and writing are shaped the way they are today, but are also able to design better logos and visual designs for your business today.