hazard and warning
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There is a famous story of skull-and-crossbones signs arrayed in front of a toxic lake, with the locals filling their water buckets in it. Skull-and-crossbones seems to those in the West to clearly be a sign of danger, but it in fact is one that is only learned through experience. The locals near that faraway lake didn't get that experience -- the skull-and-crossbones symbol meant nothing to them.
There are, however, stimuli that are inherently alarming. They warn people without any training, because they possess stimulus features we have evolved to find alarming. Human Factory scientists have expertise in the evolution of the visual system and the fundamental meanings of stimuli, such as in this paper.
We can give your company designs that instinctively possess the meaning you want them to have. For warning symbols, this can be a matter of life and death.
There are, however, stimuli that are inherently alarming. They warn people without any training, because they possess stimulus features we have evolved to find alarming. Human Factory scientists have expertise in the evolution of the visual system and the fundamental meanings of stimuli, such as in this paper.
We can give your company designs that instinctively possess the meaning you want them to have. For warning symbols, this can be a matter of life and death.