HUMAN FACTORY
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      • -- Illumination that beautifies
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      • -- Visualizing music
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    • UX / HMI >
      • -- Optimal UX hierarchy
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    • Smart logos and designs >
      • -- Designs that sense you
      • -- Hazard and warning signs
      • -- Optimally shaped logos

hazard and warning 

symbols that wear

their meaning

​on their sleeve 
.

Picture
There is a famous story of skull-and-crossbones signs arrayed in front of a toxic lake, with the locals filling their water buckets in it. Skull-and-crossbones seems to those in the West to clearly be a sign of danger, but it in fact is one that is only learned through experience. The locals near that faraway lake didn't get that experience -- the skull-and-crossbones symbol meant nothing to them.

There are, however, stimuli that are inherently alarming. They warn people without any training, because they possess stimulus features we have evolved to find alarming. Human Factory scientists have expertise in the evolution of the visual system and the fundamental meanings of stimuli, such as in this paper. 

We can give your company designs that instinctively possess the meaning you want them to have. For warning symbols, this can be a matter of life and death.

  • Home
  • About
  • Contact
  • Services
    • Emotion >
      • -- Emotionally interactive ads
      • -- Emotion tagging
      • -- Emoticon discussion
      • -- Emotion machine interface
      • -- Emotion AI
      • -- Haggling
    • Health >
      • -- Medical illumination
      • -- Vein Glasses
      • -- Health blindness
    • Movies and Games >
      • -- 3D movie full potential
      • -- Hacking stereo for body transport
      • -- On Screen Beauty. Enhanced.
    • Augmented reality >
      • -- Human machine interfaces
      • -- Fine motor heavy machinery
      • -- Viewing systems designed for your environment
      • -- Color-enhancing sunwear
    • Cosmetics >
      • -- Illumination that beautifies
      • -- Cosmetics Factors
    • Audio-visual perfection >
      • -- Visualizing music
      • -- Musical movement
      • -- The right sound
    • UX / HMI >
      • -- Optimal UX hierarchy
      • -- Measuring HMI evolution
    • Smart logos and designs >
      • -- Designs that sense you
      • -- Hazard and warning signs
      • -- Optimally shaped logos