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If you don't know why our perceptual system is designed as it is, you can't set about enhancing it or leveraging it to do novel tasks.
The Human Factory specializes in rigorous scientific discoveries about the evolution and design of perception and cognition, covered in books such as VISION rEVOLUTION and HARNESSED, which has led to a wide variety of innovative insights in how to augment reality so as to, for example, enhance driver safety and the driver experience.
Give your human-machine interface the human touch only world expertise on human design can bring.
The Human Factory specializes in rigorous scientific discoveries about the evolution and design of perception and cognition, covered in books such as VISION rEVOLUTION and HARNESSED, which has led to a wide variety of innovative insights in how to augment reality so as to, for example, enhance driver safety and the driver experience.
Give your human-machine interface the human touch only world expertise on human design can bring.